Design is everything.
Design dictates whether an initial user experience becomes a recurring engagement or a missed opportunity. It's the factor that separates a delightful interaction from an irritating one. Design has the power to render your brand captivating and unforgettable, or ordinary and overlooked.
I have had the privilege of being the principal Product Designer or Founding Designer for various tech enterprises, ranging from the medical science to consumer apps with millions of users. Displayed here is some of my latest design work.
Design is hard.
And good design is really, really hard. Because it involves a constant balancing act of critical factors: functionality, usability, intuitiveness, clarity, aesthetics, required content, user interface, and branding. From countless permutations and combinations, a single optimum solution, often required within an extremely tight deadline.
For more than 15 years, I have tackled both large and small design challenges, delivering visual solutions that meet product and business goals and, most importantly, satisfy or exceed user needs and expectations.
If you're in need of a design problem solver, please contact me at bill@tanidesign.com.